MEET SARA

Most people know me because of cannabis.

But what I’ve really spent the last two decades doing is building businesses.

I’ve founded companies, raised capital, sold businesses, secured licenses in some of the most competitive markets in the world, advised executives, negotiated partnerships, built operating systems, and helped companies scale from idea to execution.

Cannabis simply became the industry where those skills created extraordinary opportunities.

Today I advise investors, operators, and executive teams on where markets are moving, how to evaluate risk, and how to position themselves before opportunities become obvious.

Outside of cannabis, I’m passionate about helping women become better operators of their own businesses. Through white papers, educational content, and strategic mentoring, I teach practical frameworks around leadership, marketing, operations, messaging, and ROI—not hustle culture.

I believe great businesses aren’t built by working more.

They’re built by making better decisions.