CEO of the Cannabis Business Advisors, Sara Gullickson, was recently featured in AZBigMedia’s article 30 Most Powerful Women in Arizona Cannabis.

“Every woman in this room has demonstrated resilience in their professional endeavors. Success in the cannabis industry isn’t easy and it is certainly not for the faint of heart,” said Kim Prince, CEO and founder of Proven Media, a public relations and marketing firm that specifically serves the regulated cannabis sector.

Sara Gullickson, a multi-state license holder and CEO and founder of The Cannabis Business Advisors, has consulted globally across four continents and inked more than $100 million in transactions. She agreed that DEI efforts are the way of the future; she has six licenses that are woman or minority owned.

“Know your worth,” she [Sara Gullickson] said as advice to women working to succeed in the industry. “And, on the flip side of that, know your weaknesses.” From those, she added, you can work with others who complement you with their strengths.