Five years ago, Arizona voters approved Proposition 207 with more than 60 percent of the vote. Within a record ten weeks, adult-use cannabis was on shelves in Arizona. What followed was one of the most closely watched market launches in the country: fast, competitive, and consequential in ways that reached far beyond the industry itself.
Sara was quoted in the article saying, “A lot of people look at consolidation and read it as contraction,” Gullickson says. “What I see is a market getting honest with itself. The operators who were running lean, building real infrastructure, and treating this like a long game are the ones who have optionality right now. That’s not a coincidence. That’s the market rewarding the right behaviors.”
