Sara Gullickson, CEO of The Cannabis Business Advisors, was recently interviewed by Melissa Schiller for Cannabis Business Times on Arizona Social Equity Licenses.
The Arizona Department of Health Services (ADHS) awarded the state’s 26 highly sought-after social equity cannabis licenses April 8.
In the future, Gullickson says that social equity programs should have funds backing them to provide entrepreneurs with the necessary capital to launch their businesses, especially since the industry is excluded from federal funding and small business loans.
“Go into it in a cautious way and go into it with your eyes wide open,” she says. “I think everybody’s misconception about the industry is that everybody is printing money, and everybody is making millions, and that’s just not the case anymore. You have to have a solid business plan, solid operators and a solid entrance into the market in order to be successful. So, surround yourself with the right people. Surround yourself with people who have ethics and morals and who have like-minded goals. At the end of the day, just like every other business, this business takes a lot of hard work and dedication, and it’s not something where you’re just going to become a millionaire overnight.”
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