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Home » Expert Advice on Branding That Lasts
Expert Advice on Branding

Expert Advice on Branding That Lasts

Press · March 22, 2023

The Cannabis Business Advisors CEO, Sara Gullickson, was recently featured in Cannabis&Tech Today’s article “Expert Advice on Branding That Lasts.”

The article discusses what branding is, the link between a mission statement and branding, the best branding advice, earning earned media coverage, and avoiding branding mistakes.

Gullickson says the novelty of cannabis attracts media attention. However, her two decades working in media have taught her that brands with a compelling story about why they’re different are likely more successful than those which don’t.

In no uncertain terms, Gullickson explained her strong support for researching, discussing, and testing different options before settling on a mission statement. “It’s your backbone about what differentiates your brand from others,” she said.

Read the full Article on Expert Advice on Branding here!

Filed Under: Press Tagged With: Cannabis Consulting, Cannabis Industry, Medical Marijuana, Sara Gullickson

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Home8 _8505722e Get In Touch Whether it’s speaking at an event or working with the media, Sara is available to provide her unique expertise and experience. Contact Sara

Get In Touch

Whether it’s speaking at an event or working with the media, Sara is available to provide her unique expertise and experience.

Contact Sara

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