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Power Dressing in the Desert: Style, Strategy, and Showing Up

In Arizona, where triple-digit temperatures are simply part of the workweek, getting dressed for success takes on a different kind of strategy. For Sara Gullickson, CEO, founder, and strategist, style is a reflection of how you think, prepare, and operate. Through The Strategic Woman, Gullickson is reshaping the conversation around executive presence, blending wardrobe decisions with leadership.

The Strategic Woman came from lived experience.

“I’ve gone through hard seasons personally and professionally, and I made a conscious decision not to stay stuck in that. Instead, I wanted to turn those experiences into something useful, a roadmap other women could actually apply. The Strategic Woman is really about helping women make stronger decisions to shape the outcomes they want for their personal and professional lives,” she said.

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