The Strategic Woman was created by Sara Gullickson as a mentorship-driven resource for women building careers, businesses, and leadership skills without a clear roadmap. Built from years of navigating entrepreneurship, high-stakes negotiations, and investor relationships in male-dominated industries, where Sara was often the only woman in the room, having to figure things out the hard way.

The Strategic Woman is not designed to be a polished “guru” program, but as an honest attempt to share the lessons, strategies, and perspective she wishes she had access to earlier in her career. Through practical tools, real-world insight, and candid conversations, it is intended to help other women move through challenges with more confidence, preparation, and support than she had when starting out.

Download the complimentary workbooks below to explore The Strategic Woman and start building your strategy, or see the ways to work with Sara.

• How women unknowingly give away power
• How leverage works in real conversations
• How to structure decisions and negotiations so the terms shift in your favor
• How to enter difficult situations prepared, strategic, and clear on your value

Choose the workbook you want. Enter your name and email, and it will open right away. Each one puts a piece of The Strategic Woman into practice.

10 Operating Procedures for Running a Meeting is built on a single idea: better terms are decided before you ever sit down. The outcome of a high-stakes meeting is rarely determined in the room, it is determined by who came most prepared. The workbook is direct about the part most people have backwards. The advantage is not in answering every question or bringing the most slides, it is in strategic restraint: knowing what to share, what to hold back, and what you need to walk away with.

Where Do I Start? is for the woman who has said “I want to start a business, I just don’t know where to begin” — maybe to a friend, maybe only to herself. It is a practical process that begins where you actually are rather than where you think you should be. You do not need the perfect idea and you do not need everything figured out first. Work through the sections in order and write directly on the pages. It is deliberately not a “boss babe” pep talk; it asks you to have a realistic conversation with yourself before anything else.

Nice Is Expensive is about how women give money away without realizing it. It works through the true cost in three calculations — salary, pricing, and agreements — including what to do when a contract no longer matches the reality of the work. From there it moves to where the pattern shows up, why you do it, the scripts that change it, a practice round, and a first thirty days.

Ready Is a Lie is for the woman who keeps telling herself she needs a little more time, more research, or one more thing figured out before she can move. It separates the things that actually need to happen before you act from the things that only make you feel safer waiting. Through practical tools for weighing risk, calculating the cost of waiting, and shrinking big decisions into smaller moves, it makes the case for preparation without analysis paralysis. And sometimes, if you keep feeling pulled toward something, the next step is not finding more proof. It is trusting yourself enough to start.

All four are built to be worked through rather than read. Print them, write on them, and come back to the one that matches whatever you are walking into next.

Sara built and operated businesses inside one of the most regulated, high-stakes industries in the country: Cannabis.

An environment where contracts, capital, and negotiation determined survival.

That experience revealed something most women are never taught:

Power isn’t personality. It’s a system.

And once you understand the system, you start negotiating differently.